How is your company handling foreign trademark searches? Is the Madrid Protocol still useful? Is your company building house brands or a branded house? These are some of the latest issues in trademark law discussed by in-house IP counsel at our IP Forum last week (co-hosted with our friends at Dennemeyer). Here are a few tips they had for companies doing business globally.
Going global? In-house IP counsel from three global companies shared their insights on protecting intellectual property in emerging markets yesterday at our IP Forum (co-hosted with our friends at Dennemeyer). Here are three tips they had for start-up companies looking to launch into the global marketplace.
Not all intellectual property is created equal. Typically, only some of a company’s IP actually relates to core products or promising future technologies. This fraction of a company’s IP portfolio is where its priorities should lie from an enforcement standpoint, especially in more competitive industries. The rights afforded by these core patents, trademarks and trade secrets protect the backbone of the company.
The strength of a company’s intellectual property portfolio often drives the value of corporate transactions. Regardless of whether you are the target company or the buyer in a business transaction involving IP, the due diligence process should be designed to reveal the value of the intangible assets—patents, trademarks, copyrights and trade secrets.
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