Here’s the essential guide to protecting your brand! Finding the right name for your business or product line is more than a creative pursuit. It has the potential to elevate your reputation and profits. Don’t you want to achieve both?
How is your company handling foreign trademark searches? Is the Madrid Protocol still useful? Is your company building house brands or a branded house? These are some of the latest issues in trademark law discussed by in-house IP counsel at our IP Forum last week (co-hosted with our friends at Dennemeyer). Here are a few tips they had for companies doing business globally.
Going global? In-house IP counsel from three global companies shared their insights on protecting intellectual property in emerging markets yesterday at our IP Forum (co-hosted with our friends at Dennemeyer). Here are three tips they had for start-up companies looking to launch into the global marketplace.
Choosing the wrong name can be expensive. Gain essential knowledge on trademarks and the naming process. Introducing The Guide for Pursuing Legally Defensible & High-Value Trademarks – a collaborate effort with the branding experts Olive & Company.