IP Forum Wrap-up #1: Three tips for start-ups with global aspirations
Going global? In-house IP counsel from three global companies shared their insights on protecting intellectual property in emerging markets yesterday at our IP Forum (co-hosted with our friends at Dennemeyer). Here are three tips they had for start-up companies looking to launch into the global marketplace.
- Find a partner that has been there, done that. Connect with an industry partner in the target country or a multi-national with operations there to help you navigate the laws, business culture and other nuances. Going it alone is not recommended.
- Think security first. Build in security systems around protecting your IP, taking employees, operations, business partners, etc. into consideration.
- Invest in establishing a brand first, which includes registering your trademarks.
We’ll be sharing more wisdom from our IP Forum – Minneapolis panelists over the next week.